Type
Article
Author(s)
Kim, W. Chan, Mauborgne, Renée
Date
Oct 2004
Volume
82
Issue
10
Page start
76
Page end
84
OpenURL
Check for local electronic subscriptions
Web address
http://search.ebscohost.com/login.aspx?authtyp...

Is part of Journal

Title
Harvard Business Review
ISSN
0017-8012